About

Jensen Moore, Ph.D. is an assistant professor of public relations at the University of Oklahoma’s Gaylord College of Journalism and Mass Communication.1473089884520 She previously taught strategic communication at Louisiana State University’s Manship School of Mass Communication (2012-2016). Moore is the outgoing Head of the Mass Communication and Society Division of AEJMC.

Moore was previously (July 2009-December 2011) an assistant professor at West Virginia University’s Perley Isaac Reed School of Journalism. She also worked for the School’s Integrated Marketing Communications (IMC) online master’s degree program, Wayne State University Department of Communication (Detroit, Mich.) and the University of Missouri School of Journalism (Columbia, Mo.).

Moore has taught public relations campaigns, public relations research, public relations writing, introduction to public relations, sport public relations and marketing, advertising media analysis, advertising media planning and strategy, social marketing, principles of advertising, quantitative research methods, mass communication theory, news reporting and writing, and business and professional presentations. While at WVU she created a minor in Health Promotion and developed another minor in Media Entrepreneurship for the School of Journalism. Moore has developed online master’s level courses in emerging media in the marketplace, social marketing and digital media for the School’s IMC master’s program.

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Moore’s research interests are at the intersection of social media, health communication and crisis communication. Additionally, her scholarly work examines sport communication and online learning in journalism and mass communication.

Moore has co-authored articles that have appeared in journals including Journal of Broadcasting & Electronic Media, Journal of Health and Mass Communication, Journalism & Mass Communication Educator, Operant Subjectivity, International Journal of Sport Communication, Journal of Media Psychology, American Communication Journal, and Equid Novi. Moore wrote several chapters in American Sports: A History of Icons, Idols, and Ideas. She also co-authored a book chapter for the 2007 edition of Internet Advertising: Theory and Research.

Moore was recently named one of the top 35 most productive researchers in journalism and mass communication by the Journalism & Mass Communication Educator. To date, she has had more than 40 manuscripts accepted for presentation at national research conferences and has won four top paper awards from the Association for Education in Journalism and Mass Communication (AEJMC). In 2009, Moore’s dissertation was nominated for two awards from the International Communication Association (ICA).

Moore received her Doctorate degree in journalism from the University of Missouri School of Journalism. She earned a Master’s degree in journalism and mass communication from the University of Minnesota. Moore also earned three Bachelor’s degrees from Black Hills State University in South Dakota: business administration with a minor in psychology, marketing, and mass communication with dual emphases in journalism and public relations.

Moore’s professional experience includes full-time work as the community relations director and advertising account executive for the St. Paul Saints Professional Baseball Team. She also worked for the Grand Rapids Hoops Professional Basketball Team, where she was the media and public relations director for owner Isaiah Thomas. Moore worked privately for Fresh Force Service Learning and Neighborhood Marketing Solutions in the Twin Cities and for the Wisconsin Army National Guard Recruiting Office.

Moore is a member of PRAL, SPRF, PRSSA, AEJMC, ICA, NCA, American Academy of Advertising, International Society for the Scientific Study of Subjectivity, Kappa Tau Alpha, and Golden Key.

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