PRSSA at Louisiana State University

Written by Carli Thibodeaux

Joining the New Orleans Convention and Visitors Bureau team as the vice president of communications only months after Hurricane Katrina tore apart the city, Kelly Schulz had a lot of cleaning up to do.  Schulz had to get people to visit New Orleans again despite the fact the majority of the stories the media were broadcasting were negative.

Tourism is one of New Orleans’ largest sources of income. In 2012, 9.01 million people visited the city and together spent $6 billion — some of the highest numbers the city has ever seen. How did the city recover from Hurricane Katrina  and the BP oil spill and surpass its pre-Katrina numbers in fewer than 10 years? Kelly Schulz and her team ran a successful crisis communication campaign, which she presented to approximately 20 students at PRSSA’s Regional 5 conference “Geaux for a Good Time.”

The goal of…

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