Every good public relations girl knows after doing research and developing objectives for a PR campaign, the time has come to begin the programming stage of the ROPES process.

Through our extensive research of East Baton Rouge Parish Library, the members of Sweet Southern Public Relations came to the conclusion that the library is in need of an awareness and acceptance campaign. We specifically want to inform our publics of the modern technologies the library has to offer. Unfortunately, many people have a distorted image of what the library is today. We believe if people were informed about the contemporary resources the library offers, they would be more inclined to use their local library. Lucky for us, a state of the art, LEED certified Main Library is currently underway and set to open in early 2014. We were faced with an important question: How can we successfully communicate all that…

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