The Sweet Southern Public Relations team has been working diligently on preparing the launch of the East Baton Rouge Parish Library Beyond the Books campaign. We have officially posted a survey online for our target audience to complete so that we may evaluate the effectiveness of our campaign. We are looking forward to hearing back from our audience and using our strategic plan to create library awareness among East Baton Rouge Parish residents.
Shortly following the launch of the campaign, EBRPL Beyond the Books campaign will host its sneak peak event at the new Main Library. The event planning is well underway, and we cannot wait to share with you some of our strategic plans for the event.
Within our planning and strategizing this week, we focused on two important PR professional values and competencies:
Thinking critically, creatively and independently:
As our list of things to do for the week…
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