Drum roll, please. As of Tuesday morning, Sweet Southern Public Relations and East Baton Rouge Parish Library launched Beyond the Books, their campaign to raise awareness of the modern technologies and resources available at EBRPL.

With the help of our client, we sent out a news release to let East Baton Rouge Parish residents know of our partnership and mission. Sending out the news releases is part of the programing step of the ROPES process, but writing and sending out a release successfully is not a simple task; it takes an understanding of social issues and strategic thinking.

Understand social issues

Through our experience and research, the Sweet Southern PR team knows some members of the Baton Rouge community are not keen on public libraries. We were confronted with a few disgruntled residents while encouraging community members to participate in our survey, and we have read negative opinions of…

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