Think cupcakes are sweet? Think again.

After several long weeks of planning, Sweet Southern Public Relations and East Baton Rouge Parish Library finally held the Sneak Preview Event. The actual event went beyond Mary Stein’s expectations. However, the reality of what takes place behind the scenes is what a public relations team truly sees. Who knew that the majority of our chaos would center around cupcakes and boxes?

No matter how much prep work a team does the night before, there will always be last minute issues that pop up just hours and minutes before an event. During the preview, our team was able to stay calm, focus on tasks at hand and remember key public relations tactics we had been discussed during the prior weeks of planning.

Tactic 1:Maintain positive client relationships and work as part of a public relations team

Working as a team is…

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