Throughout the course of the semester, the public relations process came full circle as Sweet Southern Public Relations learned the recipe for a successful campaign.

Research

The base of any good campaign is research. It is necessary to conduct research, as it is the first step in the R.O.P.E.S. process. We are thankful that our client was able to provide us with loads of secondary research. For primary research, we decided to print cards with a bitly link and visit popular places in our target zip code to hand them out. We handed out 160 cards and were able to receive responses from 25 people.

When planning for a public relations campaign it is necessary to recognize the diversity of audiences. As PR practitioners, we do not have the privilege of choosing our audiences. It is our job to discover to whom we Brochurefrontshould pitch our campaign. BrochureThis, of…

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