It is hard to believe Sweet Southern Public Relations is wrapping up the Beyond the Books campaign for EBRPL. We are now in the evaluation stage of the R.O.P.E.S. process; here is how the Sweet Southern PR team evaluated the success of the campaign.
The research does not stop throughout the R.O.P.E.S process. After our event, and a little celebration, it was back to qualtrics. Just as we did at the beginning of the campaign, we asked the public to take the same survey to determine if our campaign spread the desired message and reached its target audience. Before re-opening the survey, we saved the initial survey results report and cross tabulation charts to pinpoint relevant information, and we deleted the old responses to prevent them from interfering with the post-campaign results. Thus far, we have 29 responses.
Other ways to evaluate campaign success
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