According to communications committee member Lexi Verret, social media helps companies and organizations build mutually beneficial relationships by allowing organizations and publics to engage in two-way communication. Online transparency, honesty and corrections are crucial in this day and age.
Read Lexi’s original post here.
“The definition of PR is a strategic communication process that builds a mutually beneficial relationship between an organization and its publics. On Friday, in my social media strategies class, we were learning ways to build a mutually beneficial relationship using social media. I believe that one of the easiest ways to connect with your audience is through social media. It allows your public to reach out to you and more willingly give you their honest opinion regarding your organization or product. It enables a two-way form of communication instead of the previous one-way form.
In order to truly make a connection with your public it is…
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