PRSSA at Louisiana State University

                                                                                                    Public Relations + Social Media

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Social media allows for constant real-time communication. Because of this, public relations professionals must be able to communicate and engage with their publics 24/7.

“Before the rise of social media, public relations was about trying to manage the message an entity was sharing with its different audiences. Now, P.R. has to be more about facilitating the ongoing conversation in an always-on world” (Brown, 2014). I definitely agree with this quote by Adam Lavelle, Public Relations Society of America (PRSA) member and chief strategic officer at the iCrossing unit of Hearst. I believe Lavelle’s…

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