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Months of hard work and countless hours spent around a conference room table in Hodges Hall were quickly coming to fruition. Would our creative messaging impress the judges? Would they want to know more about the evaluation results we collected from the LSU student body? We had no idea.

The beauty of competition is that it breeds excellence. Successful public relations holds a competitive nature, and practitioners must maintain ethical standards, regardless of how difficult the challenge becomes. We stayed true to our campaign, to our client and to ourselves. We worked diligently as a team to overcome the multiple challenges we were presented with as mass communication seniors.

The results were not what we had hoped for — or expected — but we took them in stride as we reminisced on the five steps of our campaign. We learned more than we ever expected in a five-month time frame. Our evaluation results proved we accomplished our initial goals and objectives, with only 28 days to do so.

Screenshot courtesy of prssa.org.

Screenshot courtesy of prssa.org.

In the world of public relations, genuine experts are difficult to find. The constantly evolving industry is eliminating experts left and right. We never claimed to be experts in any realm of our campaign, but now we can all speak with confidence about the five steps of the public relations process.

We may not be finalists, but we are proud of the work we produced. We woke up each day to reminder texts and emails to ensure we were all aware of what needed to be done as a team. We became coworkers, colleagues and friends. We held each other to the highest standards possible because we knew it was necessary to learn as much as we could.

Combining all of the classes we have taken thus far as Manship School of Mass Communication students was essential to a successful campaign. We utilized the strengths of each member of the team as we learned and grew together. There was not a day that passed by when we did not correspond about the inner-workings of the campaign. We demonstrated respect for each other and for the field of public relations with each task we accomplished.

I am so grateful for lessons I’ve learned through this experience. When asked about my collegiate career in interviews, the Bateman Competition will be what I mention first.

Post written by: Erin Kenna, Mass Communication: Public Relations, senior at the Manship School of Mass Communication, erinmkenna@gmail.com and erinmkenna.com

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