Capital Area Special Olympics of Louisiana was blessed to have Empower Public Relations as their service-learning team. Check out this blog post and video to see what these awesome students accomplished this year for CASOL.

By: Amy Gonzales

Empower Public Relation’s time working with Capital Area Special Olympics Louisiana is quickly coming to a close. Throughout the semester, we have grown as an agency and learned the importance of flexibility and professionalism when building client relationships.

The service-learning component of our PR campaigns class enhanced our classroom learning by providing numerous opportunities for hands-on experience that directly relates to our course content. We also pulled from the knowledge and experiences we have gained throughout our time in the Manship school. Empower PR conducted research to determine key publics for CASOL and then developed strategies and tactics to disseminate messages tailored to those publics.

Several tactics were related to a key component of our PR campaign, a fundraising event for the organization. CASOL’s main focus was to establish an annual event that would not only raise funds, but also inform event participants of the organization’s services…

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